1. Have the ability to build a brand from 0-1, have independent brand planning and publicity capabilities, and have strong and effective promotion execution capabilities.
2. Have more than 3 years of experience as a brand director in the furniture industry; have experience in operating online channels, Douyin, and Xiaohongshu short videos.
3. Have strong writing and aesthetic skills, strong analytical skills, communication and coordination skills, negotiation skills and execution skills.
Have good market analysis and strategic thinking skills, and be able to adapt to the rapidly changing market rhythm.